It can take longer for aircraft brokers, airport building contractors and large equipment dealers. The average we’ve seen among our clients is about eight months.
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Longer Sales CyclesĪll of this, plus large transaction size, means each transaction takes a long time to close. Other factors that complicate transactions include the size and number of people and entities involved with each transaction. These regulations dictate who can purchase or operate aircraft under what conditions. Outside of the US, other regions our countries have similar regulatory bodies. In the United States, these are called FARs, or Federal Aviation Regulations set by the FAA, or Federal Aviation Administration. Aviation decision makers have a huge book of regulations to take into account for nearly any decision. Transactions are more complex than in most other industries. These factors may including mission profile,operating environment, personnel and resources available! Many factors affect aviation transactions more than in other industries.ĭeciding which airplane, piece of equipment, product or service to buy depends on a dizzying array of factors. In most cases, it requires more than one media and more than one approach. This might include videos, articles, brochures, trade show presentations, emails and/or social media content. We use marketing campaigns to identify the best potential customers, structure an attractive offer, and finally create and position advertising and content where those specific customers are the most likely to find them. Aviation marketing helps companies position their products so that they find customers with problems they can solve. Aviation industry buyers need help to learn about their options and make the best choices. While the products and services in aviation are specific, it’s increasingly competitive and complex. This is the best time to get your web site or advertisement in front of them! What is the Function of Marketing in Aviation? You have to know what words and phrases customers are likely to use when they’re looking for a solution to a particular problem. The specialized vocabulary is important for search engine optimization, ppc campaigns, and other online search marketing. They also apply checklists to other business processes, like making purchasing decisions. They apply these checklists when they’re flying or maintaining aircraft. The terms and habits have become ingrained in aviation industry professionals. How this Affects Aviation Industry Culture There is also a large list of related industries, including airport authorities, air traffic control, fuel and supplies, catering, training, insurance, doctors, lawyers, customer service providers, and pretty much everything else in other industries, only as they relate to aviation.Īll that training imparted a specific vocabulary and a culture of checklist-driven procedures.
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(Most aircraft are “heavier than air,” hence the need for lift!)Īnd in the United States, we think of aviation in terms ofĪnd the vast majority of the marketing effort for modern aviation business is about those first two.
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